Polar Skate Co.

Polar Skate Co. was founded in 2011 in Malmö, Sweden, by professional skateboarder Pontus Alv, with a vision of treating skateboarding as culture rather than commodity. Built by skaters, for skaters, the brand has earned a reputation for doing things its own way, blending independent filmmaking, original artwork, and a distinctly Scandinavian design philosophy.

Best known for its Big Boy Jeans, relaxed denim, graphic T-shirts, heavyweight hoodies, and workwear-inspired staples, Polar Skate Co. balances functionality with a playful creative identity. Hand-drawn graphics, many designed by Alv himself, sit alongside clean silhouettes and '90s-inspired fits, creating a collection that feels as relevant on the street as it does at the skatepark.

Culturally, Polar Skate Co. has become one of skateboarding's most influential independent brands. Through acclaimed skate films, artist collaborations, and an unwavering commitment to creativity, it has built a loyal following that extends far beyond skateboarding. Authentic, understated, and unmistakably original, Polar continues to shape modern skate culture without ever chasing trends.