New Era

New Era was founded in 1920 in Buffalo, New York, beginning as a family-owned headwear company with a commitment to quality craftsmanship and precision manufacturing. Over the past century, the brand has become the world's leading name in premium caps, building its reputation through authenticity, innovation, and an enduring connection to sport and culture.

Best known for iconic silhouettes including the 59FIFTY Fitted, 9FORTY, 9FIFTY Snapback, and 39THIRTY Stretch Fit, New Era combines timeless design with everyday wearability. While its official partnerships with Major League Baseball, the NBA, and the NFL have cemented its sporting heritage, collaborations with designers, artists, musicians, and global brands continue to push the brand beyond the stadium.

Culturally, New Era has become far more than a sports brand. From hip-hop and skateboarding to streetwear and contemporary fashion, its caps have been adopted by generations of creatives, athletes, and cultural icons. Worn as a symbol of personal identity as much as team loyalty, New Era continues to bridge sport, style, and self-expression, remaining one of the most recognisable names in modern headwear.